The Ugly Shoes That Sell Like Crazy

 

I had one and I was thinking why is the shoe so big and bulky. And yes, it is the Hoka brand 🙌

Hoka started in 2009 in France as a running shoe for hardcore marathoners, and today, it is growing rapid with casual runners, hikers and has become a fashion icon too.

Even Grandpa wears it today 😎

Hoka is owned by Deckers (DECK), the company behind Ugg and Teva shoes brand.

𝗔𝗻𝗱 𝗶𝘁 𝘄𝗮𝘀 𝗰𝗲𝗿𝘁𝗮𝗶𝗻𝗹𝘆 𝗮𝗻 𝘂𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗼𝗿𝘆.

🤔 When Deckers first bought Hoka in 2012, the brand had just over $2 million in sales and NOBODY heard of it.

🚀 Forward to 2021, Hoka hit $892 million in sales and in 2022, it cross the $1 billion mark.

Even the black swan is beautiful in its way. While it may just be a shoe, it can certainly teach us a big lesson in life.

 

1️⃣ 𝗔𝗗𝗔𝗣𝗧

Athletes often face physical and mental challenges, and Hoka’s shoes are designed to help them overcome these obstacles.

In life, facing challenges head-on, adapting to change, and pushing through difficulties can lead to personal growth and success.

 

2️⃣ 𝗘𝗠𝗕𝗥𝗔𝗖𝗘

Hoka’s unique design sets it apart from traditional running shoes. This reminds us to celebrate our differences and appreciate diversity.

Embracing individuality and uniqueness can enrich our personal lives and contribute to a more inclusive society.

 

3️⃣ 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬

Hoka has built a community around its brand, fostering a sense of belonging among runners. The importance of community and connection is a valuable lesson.

Building and maintaining positive relationships can enhance our personal and professional lives.

The ability to adapt to our fast-moving world, embrace differences and build community has never been so important like today.

We need one another to do well both in life and work 🙌

 

This is 𝗝𝗼𝘀𝗲𝗽𝗵@𝗥𝗜𝗦𝗘𝗨𝗣 Signing Off.

May You 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺, 𝗙𝗹𝗼𝘂𝗿𝗶𝘀𝗵 𝗮𝗻𝗱 𝗣𝗿𝗼𝘀𝗽𝗲𝗿 In The Brand New World.