I had one and I was thinking why is the shoe so big and bulky. And yes, it is the Hoka brand ๐
Hoka started in 2009 in France as a running shoe for hardcore marathoners, and today, it is growing rapid with casual runners, hikers and has become a fashion icon too.
Even Grandpa wears it today ๐
Hoka is owned by Deckers (DECK), the company behind Ugg and Teva shoes brand.
๐๐ป๐ฑ ๐ถ๐ ๐๐ฎ๐ ๐ฐ๐ฒ๐ฟ๐๐ฎ๐ถ๐ป๐น๐ ๐ฎ๐ป ๐๐ป๐ฒ๐ ๐ฝ๐ฒ๐ฐ๐๐ฒ๐ฑ ๐๐๐ฐ๐ฐ๐ฒ๐๐ ๐๐๐ผ๐ฟ๐.
๐ค When Deckers first bought Hoka in 2012, the brand had just over $2 million in sales and NOBODY heard of it.
๐ Forward to 2021, Hoka hit $892 million in sales and in 2022, it cross the $1 billion mark.
Even the black swan is beautiful in its way. While it may just be a shoe, it can certainly teach us a big lesson in life.
1๏ธโฃ ๐๐๐๐ฃ๐ง
Athletes often face physical and mental challenges, and Hoka’s shoes are designed to help them overcome these obstacles.
In life, facing challenges head-on, adapting to change, and pushing through difficulties can lead to personal growth and success.
2๏ธโฃ ๐๐ ๐๐ฅ๐๐๐
Hoka’s unique design sets it apart from traditional running shoes. This reminds us to celebrate our differences and appreciate diversity.
Embracing individuality and uniqueness can enrich our personal lives and contribute to a more inclusive society.
3๏ธโฃ ๐๐ข๐ ๐ ๐จ๐ก๐๐ง๐ฌ
Hoka has built a community around its brand, fostering a sense of belonging among runners.ย The importance of community and connection is a valuable lesson.
Building and maintaining positive relationships can enhance our personal and professional lives.
The ability to adapt to our fast-moving world, embrace differences and build community has never been so important like today.
We need one another to do well both in life and work ๐
This is ๐๐ผ๐๐ฒ๐ฝ๐ต@๐ฅ๐๐ฆ๐๐จ๐ฃ Signing Off.
May You ๐ง๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ, ๐๐น๐ผ๐๐ฟ๐ถ๐๐ต ๐ฎ๐ป๐ฑ ๐ฃ๐ฟ๐ผ๐๐ฝ๐ฒ๐ฟ In The Brand New World.
