The majority of the time, people have a misconception that making a great place to work is all about raising one’s pay, benefits and perks that come with the job. This is true only if the person is a task-oriented ‘alien’ and requires zero emotional support from...
Great opportunities abound for a new baby food product in Liberia. The product underwent extensive research and design and considered the Liberians' unique dietary habits. The company shipped a large volume of the products into the country, launched its products with...
In today's competitive marketplace, the success of any sales effort hinges on a deep understanding of marketing psychology – the study of how consumers think, feel, and make decisions. Statistics reveal that a mere 24.3% of salespeople exceeded their quotas last year,...
More than 60 years of research and experimentation in influence have proven that human behaviour is often highly predictable. There are several ways to increase one’s influence quotient; I will share what science has learned about influence and how we can leverage it...
Leadership is more than just a title or a position—it is the ability to influence people, drive change, and achieve shared goals. Whether guiding team members, managing direct reports, or launching a new project, leadership relies on mastering the science of...
A leader’s ability to influence people makes him/her a good or a bad leader. Influence is about moving people from resistance to compliance to commitment. So, where is the tipping point? Great leaders can influence people, with the people knowing and willing to be...
There is a stark difference between a group of individuals assigned to a project and a high-performance team looking to deliver the best possible solution. Unless you can get the group to be a team and work towards a common goal, you cannot expect to see the results...